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1929 – There can be but one

« The world does not just evolve thanks to creation and progress; first and foremost come decay and crisis.”

Alain Touraine

The terrible crisis of 1929 swept away everything in its path; people, along with their dreams of success, were wiped out. The Oakland, Viking, and Marquette: all the car brands that were born under Sloanism disappeared one by one. Just one car formed the exception, the LaSalle, symbol of a hopeful America, survived the onslaught.

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